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What are your business goals for 2025?

What do you hope to achieve in 2025 in terms of your work?

For personal goals, please see:
https://wip.co/posts/what-do-you-want-to-learn-improve-in-2025-5aqjp4


Achieve the same value in MRR as the current one-time payments.

I want my first recurring revenue. Would be great if it's above $1000 but anything will surely be a milestone. I'll try to do it with 2 SaaS ideas (I don't think I'll have energy for more). I'll also try to create a video course to see how this goes.

I mentioned this idea to some other people before, but nobody seems to pursue it yet so perhaps it's worth considering: I'd pay to have some global overview of all my apps hosted with Kamal. A Heroku/Render-like dashboard of metrics, logs, trigger database backups, etc.

I think there could be a Sidekiq/Flipper-like approach where there's a limited open source version that people can self-host and would be recommended within the community as THE way to manage your Kamal apps. Plus a Pro/Enterprise/Cloud version that's perhaps hosted-for-you or comes with additional functionality available at a monthly/yearly license.

You might be uniquely positioned to pursue this idea given your Kamal experience.

Not a first one to mention this but I think the market is too small for smth like this, especially when people can use many existing services [simply combining them]. I was thinking at one point that Kamal-based PaaS could be interesting - give people a lot of convenience without vendor lock-ins and so on. But right now it would be hard.

@marc and what about your goals? :)

I don't have any goals per se. But I'm trying to cultivate two relevant habits:

One is to be more strategic about where I spend my time rather than working on whatever comes across my path on a given day. This involves doing occasional reviews of my products, developing a (very rough) roadmap, being aware of the things that will substantially move my projects forwards.

The other habit is to "do it now". Especially the important things. Don't overthink things, don't try to plan out everything in detail. Instead of asking "what's needed to achieve this>" I will ask myself "what requirements aren't really requirements? what steps can I eliminate? how can I do it now?"

Those two seem somewhat at odds with each other, but I think they can be a powerful combo.

sounds like could benefit from a prometheus exporter, what's your main observability tool? Grafana, Datadog?

None 😅

rip, I would recommend you pay for Grafana Cloud and setup a bunch of data sources. Could also use axiom as your "data lake" if needed.

Also, looks like kamal already has some docs on how to scrape data: dev.37signals.com/kamal-prome…

The choice of tools above it's probably the cheapest money can buy for great quality (speaking from personal experience). I expect you will just need the $20 plan on Grafana.

I don't use Kamal, but happy to share my setup if it helps, as the data charts will also be applicable to you.

I want to get atleast 20 clients totally with my agency, ww.beachcode.de. Also get 150k in revenue.

Go full time on my projects :)

I have 3 types of goals:

• Maintenance: What I'm already doing and would like to hit the same/around the same metrics as last year.
• Stretch: What I'm already doing a little bit of but want to increase output.
• New: What I'm just now starting this year.

  1. Write narratives/games for 30 escape rooms and game studios. (Stretch goal)
  2. Write content for 100 SaaS companies. (Stretch goal)
  3. Work with 50 people/companies on their SEO. (Maintenance goal)
  4. Edit 100 books. (Maintenance goal)
  5. Make $500 from stories & games (video games, text adventures, ttrpgs) through my creative studio (not clients). I'd like $100 of that to be recurring revenue since I structured it similar to a Patreon. (New goal)

Main one is get my book published.
Secondary is to get the sidebiz back to profitable.

I'm going with no goals this year

Just short term plans depending on what I'm feeling like working on, for a period of time (e.g. Create a website to offer marketing automation services in the next 6 weeks)

Got inspired by this post by Jason Fried
medium.com/signal-v-noise/ive…

Love this! I'm terrible at setting goals (or at least setting goals I ever meet). I like directions and engaging with what comes up. Sometimes I call those miracles. The downside to setting goals is sometimes it blinds you to much greater opportunities than you could have ever foreseen.

Work at #hazelops is really fundamental but not sexy: build new infrastructures, optimize existing ones, save tons of money. On the surface it looks impactful, for example, 10s to sub-1s improvement on a Rails App, but underneath it's a lot of grind and testing with super long feedback cycle.

So I feel like my 2025 goal for #hazelops is to niche/productize more. I'd like to be able to focus on helping solving existing problems this way I can utilize my team's skills more and scale better. Be a better manager too: delegate & trust (but verify).

For #atd & personal brand I'd love to boost my marketing & PR and reinforce my network in NYC. At the moment I'm convinced I suck at social, so in 2025 that would change. Is this rather a personal goal? (see I suck at social 🤣)

For #atun and #reef I'd like to bring a broader message to the world that DRY is not a panacea. So many smaller businesses will actually get hurt by DRY. So spelling/building out a WET alternative (copypaste ftw for the small setups).

P.S. I love how I can hashtag my projects here, since "Business" is too broad of a thing

  • Six figures plus in consulting at studio.lifeitself.org/
  • $10k+ in MRR at flowershow.app/ #flowershow
  • #lifeitself Hubs break-even (they need to be sustainable) and have 100+ residents by year end
  • Write complete draft of a book on #wisersocieties
  • Have a regular newsletter at #secondrenaissance
  • Less freelance work and substitute with my first MRR from a project
  • Start content creation around my work (not sure if yt, or another channel)

Want to build SaaS for the developers vertical,
Currently I have started working on something like lovable but it focuses more on beautiful designs.

But down the line, pure goal would be on generating the full stack apps.
I have spent my last 3 years on generating code and full stack apps at my previous startup where we wrote 2000+ algorithms + AI to convert figma to react, next.js, react native, shopify.

For 2025, I will launch this agentic solution to build full stack apps in browser to have minimum $10K MRR.

Current progress:
- working on core features, It's generating the initial version from the prompt.
- preview is rendered perfectly.
- User can change the files to see runtime preview updates.

  • 1000 users for #rabbitholes.
  • $400k revenue with the product. No consulting.
  • Pass the 10k/m revenue with #lexingtonthemes. Almost there
  • Update all 30 themes
  • Revamp some of them

Going back to full time solo entrepreneur mode from February. I want to finish at least a few projects, and hoping to grow my revenue.

  • publish my SaaS app (Rails); soon to be announced
  • launch on Product Hunt by March 2025
  • write 3 high quality blog posts
  • reach 50 paying customers by end of 2025
  • get it to $2000 MRR

For #tpc: Increasing from $25,000/mo MRR to $83,000/mo MRR. Increasing from $7,000/mo gross profit to $25,000/mo gross profit.

For #understudies: Sending 1,000,000 understudy email alerts to our community. We're on track to send 200,000 in our first year (March 2024 to March 2025).

For #life: See 150+ Broadway & West End shows, begin digital nomading, get a better understanding at the things you ‘need’ to know to be a ‘well-rounded’ person: classic literature, mythology, world history, philosophy, major religions and belief systems, famous classical composers, etc.

Do you have any places in mind for nomading?

Yes I’m going to alternate - one month in London and then one month somewhere else! So July is London, August is Valencia Spain, September is London, October will probably be Italy again, etc.

  • move faster

  • focus
  • continue research in simulations
  • launch VR game
  • stop free tier #mused

Reach Ramen Profitability so I can stop living off my savings (~$3k per month)

is your $3k your ramen number or is it your normal cost of living?

Good question tbh I'm not really sure

Now it's my normal cost of living for me and my wife but we're trying to live as cheaply as we can while still having a standard that we're happy with for the next few years

If Ramen means bare bones survival then it's not my ramen number, but if it means a lifestyle that I'm happy to sustain then it is.

How do you look at it?

personally, ramen = can keep going have to make sacrifices, freedom number = can keep going with regular lifestyle (albeit no savings), so little insentive to have a job, dream number = what you really want to aim for with savings and whatnot

  • Get 5 testimonials for #hifive to showcase in our website.

This would mean reaching out to users, see if they are happy, and finally ask if they are happy to provide testimonials.

Assuming not everyone replies, this is not going to be super easy.


  • Bonus if all or some of the testimonials comes from paid users

This would mean we need to first figure out a paid plan :D

Putting it out here: $10,000 in monthly revenue/MRR from my SaaS or digital products (not freelancing)

must... get... mimium... 2k... mrr...
That would be the coolest for the year, and it's my main focus. But I also want to do it in a "beautiful" way, inb4 onlyfans. A product that makes sense for me.
Also, or complementary - income from all sources to amount to a stable 10k / mo, freelance + new ideas of one time payments I want to try. (for example I have a list of custom physical products, some digital).

To establish and maintain a stable MRR and automate 80% of my operations.