Work at #hazelops is really fundamental but not sexy: build new infrastructures, optimize existing ones, save tons of money. On the surface it looks impactful, for example, 10s to sub-1s improvement on a Rails App, but underneath it's a lot of grind and testing with super long feedback cycle.
So I feel like my 2025 goal for #hazelops is to niche/productize more. I'd like to be able to focus on helping solving existing problems this way I can utilize my team's skills more and scale better. Be a better manager too: delegate & trust (but verify).
For #atd & personal brand I'd love to boost my marketing & PR and reinforce my network in NYC. At the moment I'm convinced I suck at social, so in 2025 that would change. Is this rather a personal goal? (see I suck at social đŸ¤£)
For #atun and #reef I'd like to bring a broader message to the world that DRY is not a panacea. So many smaller businesses will actually get hurt by DRY. So spelling/building out a WET alternative (copypaste ftw for the small setups).
Work at
#hazelops is really fundamental but not sexy: build new infrastructures, optimize existing ones, save tons of money. On the surface it looks impactful, for example, 10s to sub-1s improvement on a Rails App, but underneath it's a lot of grind and testing with super long feedback cycle.
So I feel like my 2025 goal for
#hazelops is to niche/productize more. I'd like to be able to focus on helping solving existing problems this way I can utilize my team's skills more and scale better. Be a better manager too: delegate & trust (but verify).
For
#atd & personal brand I'd love to boost my marketing & PR and reinforce my network in NYC. At the moment I'm convinced I suck at social, so in 2025 that would change. Is this rather a personal goal? (see I suck at social đŸ¤£)
For
#atun and 
#reef I'd like to bring a broader message to the world that DRY is not a panacea. So many smaller businesses will actually get hurt by DRY. So spelling/building out a WET alternative (copypaste ftw for the small setups).
P.S. I love how I can hashtag my projects here, since "Business" is too broad of a thing