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Similar todos
send people who bought for <$49 an upgrade path 
#seniormindset
send free upgrade to dude who bought old version 
#reactd32018
send upgrade link to dude who bought the wrong thing
upgraded 
#dotfiles
tell existing buyers about new updates #seniormindset
send free upgrade to other dude
send followup email for 20% discount upgrade 
#pushfolio
send update to people who paid money 
#learnwhileyoupoop
pricing upgrades 
#scoredetect
remove free tier + "upgrade" CTAs 
#cerealkit
reword popup to show benefits of upgrading
reword popup to show benefits of upgrading
informed customer about new release 
#businessshadow
Send email to customers with 40% off coupone to upgrade 
#selftalking
Also realize that the "Upgrade" button doesn't even work which might explain why so few people upgraded 
#storyai
