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Marc Köhlbrugge

Marc Köhlbrugge
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@marc

Building too many things.
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Joined September 2017
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Context: Yesterday I manually added an OG image to my blog post. I designed it in Photoshop and uploaded the file as one of the website's assets.

Looking at Mugshot I can see how this would save me a lot of time if I were to publish more blog posts.

Personally I'd want at least the following features to start using it:

  • Remove Mugshot branding
  • Custom design, or at least a simpler template ( I prefer big bold text )
  • Ability to add a supporting background image (example)

In terms of pricing I don't think I'd pay more than perhaps $29/year and I'd need some trust in that the service will be around for a while. The reason I'm willing to pay so little is because manually creating these images is pretty trivial + it wouldn't be too hard to automate it myself as I already do this for my other sites.

Just my $0.02. I'm probably not your typical user as I publish maybe one post a year haha. I bet you can find more qualified customers that are willing to pay a significantly higher fee and are content with the current feature set. So I'd focus on finding those. (versus falling into the trap of adding more features).

Thanks for the feedback, I appreciate the honesty. Also, congratulations on Tweet Photo getting acquired! (Great article by the way, I totally got distracted from writing this response and ended up subscribing to your newsletter.)

My very loose roadmap for Mugshot Bot is to offer a "free forever" plan that does exactly what the service does now. A single template, random colors, and the Mugshot branding. Then, add a paid plan that has multiple premium templates to choose from, removes the Mugshot branding, and adds custom brand colors.

I'm currently working on a "big bold text" template, so good to know that aligns with your needs! (see attachment)

I agree, $29/year is even a stretch for a single blog post (per year). I figured this is more of someone who blogs 2-3 times per month and really doesn't like futzing with design tools.

Here's to hoping I can find those bloggers soon! Do you have any recommendations for communities I could look into?

Here's where I landed with the "big bold text" theme. 😀

I was expecting it to work like Trello where I can drag and organize the cards across different columns. So an RSS feed becomes an automated way of adding cards, but then I can manage them in a way that makes sense for me.

I still think that's an interesting idea. Not so much for consuming news, etc, but almost like a Trello-with-automated-imports-of-various-types-of-data.

Imagine automatically importing sales leads, pending GitHub PRs, etc.

If the news reader approach doesn't work out, perhaps the above is worth experimenting with.

Yes, working in public does increase the chance someone will take your idea or get inspired by it. But generally I'd say that the originality of your idea is, or at least, should not be what makes or breaks your product.

I don't share everything I do publicly, but I do share a lot. I find that there's a lot of benefits (getting product feedback early on, expanding by network amongst makers, getting more useful advice, etc) outweigh potential disadvantages.

👍 Sounds like you're on the right track. Digging through customer feedback about SendGrid, etc might reveal an unserved niche.

Personally I'm not a fan of people sharing Bitly links, etc rather than just link to the end result directly. I don't like the idea of being tracked, cookied, etc. Regular links do the job just fine.

Makes me wonder whether there's a market for a privacy-friendly link shortener. That intentionally does not track people, set cookies, etc. I know that would limit the functionality, but the signal "I respect your privacy" might make up for it. You could even add privacy-specific functionality such as hiding the referrer, etc.

I know @jelmerdeboer recently(?) set up his own instance of the open-source YOURLS. I'd be curious to hear what he thinks of BTFY and whether the convenience of it being hosted (and perhaps extra features?) outweigh the price tag.

Personally I'm not a fan of people sharing Bitly links, etc rather than just link to the end result directly. I don't like the idea of being tracked, cookied, etc. Regular links do the job just fine.

Makes me wonder whether there's a market for a privacy-friendly link shortener. That intentionally does not track people, set cookies, etc. I know that would limit the functionality, but the signal "I respect your privacy" might make up for it. You could even add privacy-specific functionality such as hiding the referrer, etc.

I think it's a laudable goal, but to be honest it would be hard to convince me to switch to a new service.

I think most established services are already quite developer-friendly with a lot of available plugins and different ways to integrate their service. For example, I use SendGrid's SMTP because it's easy to configure Ruby on Rails that way. There's also built-in support for ActionMailbox which lets me process incoming email.

For me an HTTP API would actually make things more difficult as I'd need to somehow configure Rails to use that instead. It would also make it harder for me to switch from or to another service.

SendGrid also has a great deal for startups ( wip.chat/deals ) where you basically get 12 months premium for free.

I think you're getting into a very crowded and competitive market. I wonder if there's a specific niche that's currently underserved you target instead of developers as a whole.

Thanks Marc, indeed this is spot on.

It's hard to convince anyone to switch unless they're having difficulties with their current provider (I do think that is an ongoing problem for even the larger players, e.g. Sendgrid were getting heat recently: news.ycombinator.com/item?id=…)

An integration with Rails is something I am considering, but I don't want to maintain lots of integrations so I will be selective about which frameworks to target. There's also something to be said about reducing library dependencies for a lot of app developers.

Obviously buying into the market by e.g. offering 12 months free could help but I would prefer to choose customers that are looking for quality service, performance etc. over the cheapest deal.

Thanks for your last comment especially - looking for and finding the right niche, figuring out how/when those developers/companies make their email provider choice and then influencing that choice is going to be my main focus for the immediate future.

👍 Sounds like you're on the right track. Digging through customer feedback about SendGrid, etc might reveal an unserved niche.

My main piece of feedback is that it isn’t clear to me why I should use this over one of the many established services.

Especially considering it’s mission critical and privacy sensitive.

Thanks Marc! This is a great question.

I want to position OhMySMTP as the most developer friendly way to send transactional email. The API is really, really simple (one endpoint with very few options to trip users up), we're focused on getting to inboxes/staying out of spam folders, and we hand-hold users through getting DKIM setup and setting everything up ready to go.

I'll update the landing page to make this clearer.

I see you use sendgrid for wip, was there a reason you chose them?

I think it's a laudable goal, but to be honest it would be hard to convince me to switch to a new service.

I think most established services are already quite developer-friendly with a lot of available plugins and different ways to integrate their service. For example, I use SendGrid's SMTP because it's easy to configure Ruby on Rails that way. There's also built-in support for ActionMailbox which lets me process incoming email.

For me an HTTP API would actually make things more difficult as I'd need to somehow configure Rails to use that instead. It would also make it harder for me to switch from or to another service.

SendGrid also has a great deal for startups ( wip.chat/deals ) where you basically get 12 months premium for free.

I think you're getting into a very crowded and competitive market. I wonder if there's a specific niche that's currently underserved you target instead of developers as a whole.

Thanks Marc, indeed this is spot on.

It's hard to convince anyone to switch unless they're having difficulties with their current provider (I do think that is an ongoing problem for even the larger players, e.g. Sendgrid were getting heat recently: news.ycombinator.com/item?id=…)

An integration with Rails is something I am considering, but I don't want to maintain lots of integrations so I will be selective about which frameworks to target. There's also something to be said about reducing library dependencies for a lot of app developers.

Obviously buying into the market by e.g. offering 12 months free could help but I would prefer to choose customers that are looking for quality service, performance etc. over the cheapest deal.

Thanks for your last comment especially - looking for and finding the right niche, figuring out how/when those developers/companies make their email provider choice and then influencing that choice is going to be my main focus for the immediate future.

👍 Sounds like you're on the right track. Digging through customer feedback about SendGrid, etc might reveal an unserved niche.

First impressions:

  • There's a lot happening on the page. Not sure where to look. Might be okay once I become a returning visitor and get used to it, but initially it is a bit disorienting.
  • The two visible "above-the-fold" topics are "Belarus Protests" and "TikTok", neither which I'm interested in. I'm not sure you need to fill the whole screen with news about just two topics. Perhaps it might be more useful to show a diversity of topics and let me dive deeper into the ones I like.
  • The headlines are a bit hard to parse. I'm not sure why. Maybe because there's so much, there isn't a clear visual hierarchy (most font-sizes are the same for example), and there isn't anything yet that tells me what headlines are the most important. Once you've got some upvotes and can rank by that, that might help solve it. But you haven't gotten that yet, so you might need a temporary solution.

Overall impression:

I like the fact you're experimenting with a new approach here. And while I'm not in love with the layout yet, I do like that you're experimenting here as well. It's something new which is refreshing.

Personally though, I don't feel like I need another news source. Especially for news that';s covered everywhere else already. I don't find these topics very compelling.

I'd be more interested in a news site that is specifically about the things I care about, and aren't covered elsewhere. Random example, but I'd be curious to see Hacker News posts that aren't popular enough to get on the front page, but still curated by the community (e.g. more than 10 votes).

In my experience you tend to get the most useful feedback from people who've been following your journey for a while and know the background of you and your business.

So while I think the idea of providing access to experts is interesting, I'm not sure how it will scale. To get real value of it, I'd want to spend time with experts on a periodic basis. Additionally, I'm not sure what keeps people from going around your service and contacting the expert directly.

hey man, sorry I just saw this. Some other people have mentioned contacting the makers - in some cases this is possible but I think others like Scott don't tend to be on twitter much.

Not sure if I get your first point though?

The best advice is personalized to your individual situation. So the better the advice-giver knows you, the more useful the advice will be.

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