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 Mike @ LAWVOLCANO 🌋
What is your go-to-market strategy?

Is your formula to publish regular articles and submit a sitemap to Google Search Console or are you doing additional things?

I've seen some websites rank highly without backlinks so I'm focusing more on articles and website structure.

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Stuart Green
@stugreen13

Just submitting sitemap and urls to Google Search Console for now. Submitted site to a bunch of directories for backlinks

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What is your go-to-market strategy?

Gotcha. When I mean put the sitemap in the footer, I mean make a footer that includes a navigation of how to find all the pages. I noticed that you have a footer that includes a navigation of your website and how to find the content.

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Ben Katz
@ben

Oh, yeah.

The stuff I put in the footer is stuff that I want search engines to index but I don't care about for user navigation purposes

There are other navigation elements that I put in the header if I expect the user to use them to get around the page

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What is your go-to-market strategy?

Very interesting. I'm realizing that SEO is becoming one of the best marketing tools.

Any SEO tips? I'm seeing websites rank highly when they have a sitemap in the footer and then plenty of content pages that have an intuitive hierarchy.

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Ben Katz
@ben

Write blog posts with keywords that you have a chance of ranking for and like I said create alternative pages for competitor products.

You don't need to manually put a link to your sitemap in the footer. You just submit the sitemap to google and it does the work of indexing each page.

I use a plugin for Astro to automatically update my sitemap.xml when I add a new page so I don't have to do any work to maintain it

 Reply

Gotcha. When I mean put the sitemap in the footer, I mean make a footer that includes a navigation of how to find all the pages. I noticed that you have a footer that includes a navigation of your website and how to find the content.

Reply
Ben Katz
@ben

Oh, yeah.

The stuff I put in the footer is stuff that I want search engines to index but I don't care about for user navigation purposes

There are other navigation elements that I put in the header if I expect the user to use them to get around the page

 Reply
What is your go-to-market strategy?

If SEO is your preferred way to launch a product, I'm also interested to hear strategies about SEO. I usually write a lot of content for highly searched questions and keywords about the product.

 Reply
Stuart Green
@stugreen13

Have been trying this approach. Posting ~3 articles/day around keywords (using SEMrush). Started ~2 weeks ago, waiting to see results over long term

Built a tool for generating the content (blogbud.ai), would love to get your feedback. I use that to generate the articles and then proof-read/edit as needed before posting

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Is your formula to publish regular articles and submit a sitemap to Google Search Console or are you doing additional things?

I've seen some websites rank highly without backlinks so I'm focusing more on articles and website structure.

 Reply
Stuart Green
@stugreen13

Just submitting sitemap and urls to Google Search Console for now. Submitted site to a bunch of directories for backlinks

 Reply
What to do when someone pirates your content?

Luke - This is a copyright legal issue. Happy to chat more about this on Telegram.

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Subdomain vs new domain for a product?

If the new product matches with the overall goal of the main domain, then I would use a subdomain. If the new product is a new product for a different industry category, then I would use a new domain name.

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Where would you advertise to target digital ads to college students?

Thanks for your thoughts. I should clarify: looking at marketing to graduate students. I still think Instagram is a good platform for this demographic.

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