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What is your go-to-market strategy?

If I launch a product, I usually run ads on Google or LinkedIn. This usually gets a few customers, but I'm wondering if there is a better (and cheaper) way to find customers? I think digital ads are becoming more and more expensive and more and more competitive.

I also write content that will get ranked on Google. This provides a few users every now and then, but the traffic is not consistent.

What is your go-to-market strategy to find customers?


If SEO is your preferred way to launch a product, I'm also interested to hear strategies about SEO. I usually write a lot of content for highly searched questions and keywords about the product.