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Write blog posts with keywords that you have a chance of ranking for and like I said create alternative pages for competitor products.

You don't need to manually put a link to your sitemap in the footer. You just submit the sitemap to google and it does the work of indexing each page.

I use a plugin for Astro to automatically update my sitemap.xml when I add a new page so I don't have to do any work to maintain it

Gotcha. When I mean put the sitemap in the footer, I mean make a footer that includes a navigation of how to find all the pages. I noticed that you have a footer that includes a navigation of your website and how to find the content.

Oh, yeah.

The stuff I put in the footer is stuff that I want search engines to index but I don't care about for user navigation purposes

There are other navigation elements that I put in the header if I expect the user to use them to get around the page

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