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Ibon Azkoitia
PRO
@ibonazkoitia
I think there are two different things: the domain, and the project.
In this case, as the renewal cost is "high" comparing with other domains, and that you already did the rebranding, I will treat that domain as an "investment".
The "value" of that domain is the domain itself, not the project you are building on it. This means that, in the future, someone could be interested in buying the domain, not the project. If the project grows, then the buyer would buy because of the project, not the domain.
This said, If you assume the domain as an investment, then you have to think on the long term. Analyze how much you could get from it and calculate if the investment is logic or not.
(I don't know if your answer disappeared... lucky me, I have the habit to copy the text before publishing/sending, as it disappeared).
In 2013 I started creating websites with WordPress. I was very engaged in the community, organizing events and giving talks.
In 2017 people started asking me for talks about productivity. The reason? I was always very relaxed, even if I was freelancing with clients projects. So, I started to give talks about how to manage customers, projects, time management, tools, automations, etc.
After that, people started to ask me for help and hiring me. So I created my personal brand "ibonazkoitia.com" offering the services you saw on the other page.
Years pass and I created a YT Channel (@PROductividadpro) and a productivity platform: PROductividad.pro
Most of my customers come from YT. In that channel, I teach how to use tools, so they hire me to teach them how to implement those tools in their companies/teams.
Since last week, I changed my Twitter profile to be a "maker profile". But my LinkedIn is still in Spanish and focused mainly in PROductivity.
In 2023, I changed the "ibonazkoitia" website to "PROmium". The plan is to create a new website with my personal brand, but focused on the "maker" part. So I will use LinkedIn + YT + PROductividad.pro for the productivity brand and sell the PROmium services.
Hey Ibon, it wasn't an accident I deleted the reply because I missed your first post and I though I had asked something you already answered.
Thanks so much for the detailed answer. This is really helpful! This has given me a lot of ideas.
Cheers!
After some years working with my "personal brand", I created a "Consulting Company" so I could target bigger companies.
The Consulting Service is the key entrance to my services. All new customers should make at least 1 consulting before doing a Mentoring or planning workshops and webinars for the company.
I leave here the website so you can check and take ideas: en.promium.pro/consultancy
I always say the same: anyone can be a consultant. The key part of consulting services is that someone pays you to share with them your knowledge/experience/expertise
My main service is the Consulting Service. 2 hours online meeting where I answer their questions, help them to take decisions, guide them with doubts, etc.
Create a simple landing where people can book your time and pay. You can use things like Calendly or Cal.com
You can start with a service of 1 hour and offer it to people you already know. Target customers that are those "growth / revops" and offer them your expertise to help them improve.
After some years working with my "personal brand", I created a "Consulting Company" so I could target bigger companies.
The Consulting Service is the key entrance to my services. All new customers should make at least 1 consulting before doing a Mentoring or planning workshops and webinars for the company.
I leave here the website so you can check and take ideas: en.promium.pro/consultancy
My bookmarked url is the following page: wip.co/following
I check the Questions, Roasts and Milestones to see other people. They don't put those kinds of personal things, so it may have value. Also, the Intros and Projects.
Sometimes I visit the main feed to check quick if I miss something
An opinion: The product revenue is something that I find a bit "difficult" as you are asking money to people that has no job. I understand that maybe there are people already working and that they want to change, or the target customer is people with "money in their banks".
Usually, in that kind of market, the ones who pay are the companies, as are the ones who have money.
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About the landing, I would try to use phrases such as: "don't miss your perfect job!".
You have "Never lose a job listing again", but I think it should be the main CTA. But you should add more "fear" for losing a job.
That's the key pain point of a possible user. The fear to loose a good job... not just to manage a lot of job listings.
I agree, people without a job might be the hardest target group! But then again, I didn't start this with the goal of earning a lot of money with it (would be nice).
I should definitely look at the texts again. Now it's mostly pointing out the features, but it's not focussing on the feeling (or fear). If anyone has some good resources about writing texts for a landing page, hit me up!