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Kory Gorsky
@kory
This is great feedback @all_over_the_place & @luke 🤩🤩.
I think I got too excited about how much I liked the graphics / design and didn’t spend enough time on the copy / messaging.
@all_over_the_place the product will be starting out as a feedback tool that will ask some pointed questions after the meeting has happened to help new managers understand where they may have blind spots. The second milestone is to build out an agenda builder for the manager to use before the meeting.
@luke i was thinking of having a “try it out” button where you’d enter your email address and it would send you the feedback form to assess a fake meeting so you could see how it worked and then it would email you the summary. It would let you see what the attendee sees and what the manager sees. But I don’t want to make it too busy.
With a password manager it doesn't really matter to me personally but, depending on your audience, most people may not use one. I like social logins for these situations.
And, I agree with adding more providers.
@McPizza To your point on remembering "which one did sign up with?", I like it when apps get me to put in my email address and then show me the method to login with. (Either drop down a password field or show a social login button)
Whoa, this is great feedback. Love the comments on making the deliverables clearer so the expectations are matched. Yes, the plan is just the video audit and an action guide but you’re right, I don’t want people to expect me to do the changes for them at that price point. Love the idea of upselling the changes and actions though. Thank you so much!
You're welcome! Keep us all updated on how this goes!
I'll share my little trick for this to start getting clients (without waiting for people to come to you):
For Facebook, it was a little more nuanced.
- I joined relevant groups and searched for posts by people looking for copy/content/website advice.
- I'd give free advice in the comments and asked insightful questions to start a dialogue in public.
- I offered to give them a full video audit (for free), which is how I got into their DMs. I didn't just spam people's inboxes because that's frowned on in most groups and I didn't want to be one of "those" people. Get consent in public first, then DM people the video link with a calendar link for them to follow up where you upsell them.
If you don't want to do cold outreach (honestly, it's SO easy for this offer, so it's worth testing), if you have some money to burn, you can run ads for:
(a) free mini audit with a full audit as an upsell (be super clear about the difference they'd get here)
(b) paid audit with done-for-you services as an upsell
If you want someone to give you feedback on your ad copy + creative, ping me and I'd be happy to give you some!
If you want to go the organic marketing route, I'm sure you know how to create a campaign and/or drive traffic through SEO, but I've got zillions of ideas you can test if you need a friendly nudge in the right direction. :)