You're welcome! Keep us all updated on how this goes!
I'll share my little trick for this to start getting clients (without waiting for people to come to you):
I joined LinkedIn and searched for companies I wanted as clients. (I also did this on Facebook and went to Facebook groups to look for people asking copy/content questions.)
I did a mini audit of their website/landing page/content for free through a Loom video.
I sent the video link, along with my Calendly link in a cold email (or DM if on FB) and offered to hop on a call.
I had an 82% reply rate, and of the people who showed up, 100% became either full audit, copywriting, content writing, and/or strategy clients.
Of the clients who signed up for 1 service, around 75% came back for a different service. My retention rate was ridiculous because I frontloaded so much value and had my client experience on point.
And of the content writing clients, 100% stayed with me after 1 month.)
For Facebook, it was a little more nuanced.
- I joined relevant groups and searched for posts by people looking for copy/content/website advice.
- I'd give free advice in the comments and asked insightful questions to start a dialogue in public.
- I offered to give them a full video audit (for free), which is how I got into their DMs. I didn't just spam people's inboxes because that's frowned on in most groups and I didn't want to be one of "those" people. Get consent in public first, then DM people the video link with a calendar link for them to follow up where you upsell them.
If you don't want to do cold outreach (honestly, it's SO easy for this offer, so it's worth testing), if you have some money to burn, you can run ads for:
(a) free mini audit with a full audit as an upsell (be super clear about the difference they'd get here)
(b) paid audit with done-for-you services as an upsell
If you want someone to give you feedback on your ad copy + creative, ping me and I'd be happy to give you some!
If you want to go the organic marketing route, I'm sure you know how to create a campaign and/or drive traffic through SEO, but I've got zillions of ideas you can test if you need a friendly nudge in the right direction. :)
You're welcome! Keep us all updated on how this goes!
I'll share my little trick for this to start getting clients (without waiting for people to come to you):
For Facebook, it was a little more nuanced.
- I joined relevant groups and searched for posts by people looking for copy/content/website advice.
- I'd give free advice in the comments and asked insightful questions to start a dialogue in public.
- I offered to give them a full video audit (for free), which is how I got into their DMs. I didn't just spam people's inboxes because that's frowned on in most groups and I didn't want to be one of "those" people. Get consent in public first, then DM people the video link with a calendar link for them to follow up where you upsell them.
If you don't want to do cold outreach (honestly, it's SO easy for this offer, so it's worth testing), if you have some money to burn, you can run ads for:
(a) free mini audit with a full audit as an upsell (be super clear about the difference they'd get here)
(b) paid audit with done-for-you services as an upsell
If you want someone to give you feedback on your ad copy + creative, ping me and I'd be happy to give you some!
If you want to go the organic marketing route, I'm sure you know how to create a campaign and/or drive traffic through SEO, but I've got zillions of ideas you can test if you need a friendly nudge in the right direction. :)