Josef Strzibny
@strzibny
What are you doing in Prague?:) I was living there twice
Just decided I want to stay here for some time until I find the next place to live :D hit me up if you're around! @matosdfm on twitter
I find it ironic that leadlist should solve the problem you are trying to solve for customers no? Use leadlist to find agency leads (agencies need clients) and go from there right? Right?
Yes, actually using leadlist to find them was pretty easy, but its the sales part i find hard. I really don't want to come off as spammy/salesy and also the fact that I cant just email them by law.
@lord_squirrel Ooooh now I see your dilemma. It's a brand awareness problem, not a lead gen problem.
Here's my cold email outreach process so my outreach isn't icy cold (but maybe not quite warm):
- generate a list of SaaS companies that fit my qualifications
- do research to further qualify them and find a point of contact (for me: marketing manager, CMO, or CEO)
- connect with that person/those people on LinkedIn and engage in a human-to-human way (no pitch)
- create content that's relevant to what they want/need
- join relevant LI groups and engage & be present there (to be visible)
- research and save links to their content & other content about the company that's relevant to them & what I do (so it'd be successful marketing campaigns)
- THEN and only then do I send an email, mention engagements we've had (as an anchor so I'm no longer just a random person), and reference their success -- then pitch them by sharing what my service will do for them in context of what they want, not what I want.
So it sounds like you can do everything there EXCEPT the last step. Even then, you can just modify your posts to have a very clear CTA for them to DM or email you for your calendar.
Reduce the friction as much as possible with this too. You can have your most relevant link in your bio since how LinkedIn works is friends of your friends will see your content, and, ideally, this will be people who are also your target audience.
I have SO many tips/resources I can share about strategic brand awareness, and I'd be happy to help if you'd like!
Yes, sometimes bundling makes sense. For myself I added blogging to my Business Class kit.