I see. Since it's a very crowded market, I recommend finding a unique spin you can give to the product that makes it stand out from the rest.
Ideally something others are unable or unwilling to do.
Looking at other sites in tangental markets, that aren't direct competitors, might give you some ideas.
(Disclosure: I'm a small shareholder in Andrey's Web3 Jobs so I can't give away any of his secret sauce 😅)
Hi Tzuki, welcome to WIP!
What's your biggest challenge right now? How can WIP help you?
Hi Marc, our biggest challenge is marketing and raising awareness of our site at the moment.
I see. Since it's a very crowded market, I recommend finding a unique spin you can give to the product that makes it stand out from the rest.
Ideally something others are unable or unwilling to do.
Looking at other sites in tangental markets, that aren't direct competitors, might give you some ideas.
(Disclosure: I'm a small shareholder in Andrey's Web3 Jobs so I can't give away any of his secret sauce 😅)
Oh and one more idea specific to your industry: check what the search traffic is for queries like <area> zoning license
If there's enough traffic (and it doesn't take that much), you could try a programmatic SEO long-tail strategy where you generare a ton of pages for each area people might search for. https://www.buildlimit.com/zoning-licenses-star-valley-ranch-wyoming etc
Hi William, welcome to WIP!
I don't know any property developers or real-estate communities, but perhaps I and other WIP members can come up with some ideas to help you find them.
I'm not familiar with the market so these ideas will be quite generic. But hopefully one of these will spark something useful:
- Do you have any customers yet? Talk to them. Figure out how and where they found out about your site. Ask where they typically get their information, any communities they are part of, etc.
- Find competitors or companies that target a similar audience. Where do they advertise? How do they find customers? Use tools like Ahrefs to find out who's linking to them.
- Go on social media and find relevant communities. LinkedIn Groups, Reddit-subs, Facebook Groups, etc.
- Are there any industry events or conferences you can attend? Those can be a great way to quickly meet many people. Especially if there are exhibition booths with people selling their product. They are happy to talk.
These aren't necessarily scalable ways to find customers. But they should help you get started. Once you're actively talking with people in your target market, that will help you figure out how to reach them at scale long-term.
Oh and one more idea specific to your industry: check what the search traffic is for queries like <area> zoning license
If there's enough traffic (and it doesn't take that much), you could try a programmatic SEO long-tail strategy where you generare a ton of pages for each area people might search for. https://www.buildlimit.com/zoning-licenses-star-valley-ranch-wyoming etc
Congrats on your streak and thanks so much for sharing these insights. If you don't mind I'll share some of it on Twitter :)
yes ofc! go ahead :)