Back
Jakub Kliszczak

Jakub Kliszczak

@jakubkliszczak

Working on TwoxFootball.com - all you need to know about football in a brief 2-times-a-week newsletter. At day, Marketing Specialist @ Channels.app
55
Joined August 2020

Hey Anna,

The page looks crisp. Good job on that.
Some things that I think might benefit from some improvement:

#1 The popup hits me as soon as I enter the website. This makes no sense as I had no chance to get familiar with your offer. So, time the popup differently (e.g. 60 seconds after someone enters your website) or set it to appear on the exit or halfway through the website.

#2 Also regarding the pop up, it blends with the rest of the website and that's because of its color. Maybe change the bg color of the popup or add some border to make it stand out from the rest of the website.

#3 In the description, you said that's a community website. From your H1 and subheading, I'd assume it's a consulting business. Maybe try to communicate (directly) that it's a community that'll help you achieve X, Y, Z that you outline.

#4 In your copy (before the fold) you write from the "We" standpoint. Maybe, instead of such approach, try to re-write the copy so it hits your visitors from "You" standpoint. E.g. instead of "Here's what we do" -> "Here's what you get".

#5 Try to focus more on the benefit (the "why" part) instead of what. Right now, you communicate what the person will get but from the copy there's no clear benefit backing up these claims.

#6 It's awesome that you include some testimonials and I think you should stick with them but the ones that are on your website are quite long (for the landing page) and because of the layout, they blend with each other. Maybe try a different layout iwth shorter testimonials. Try to distill the best sentence or two from each. Check out Basecamp's landing page and how they tackle it (basecamp.com/) or Fomo's (fomo.com/) approach to testimonials.

#7 Is the lack of the CTA before the fold intentional?

#8 Consider changing the CTA (the one that you have right now is "Get Started) to something more actionable, like "Launch Your Podcast".

Hope you'll find any of this helpful!
And good luck on your PH campaign. Make sure to drop here a link so I can upvote it :)

Yea, that might be the way. I was going for .svg to get better quality and a lighter file but that seemingly won't work "p

Did just that (as I run out of ideas). And AJ has already responded "Ah, looks like this SVG has encoded data (in this case encoded PNG data). Afraid we don't support SVGs that do this due to the potential security threat they can pose." So,.svg made of other images won't work with Carrd.

Ah, there you go! You could also have them all embedded and load them next to each other. But one big PNG is probably good enough.

Yea, that might be the way. I was going for .svg to get better quality and a lighter file but that seemingly won't work "p

Not really. I guess Carrd adds it once I add the image. Still, the working .svg contains the same looking URL/directory.

Odd. Then yeah, it might just be Carrd not working with these "nested" SVG images. Maybe you could open a support ticket with them.

Did just that (as I run out of ideas). And AJ has already responded "Ah, looks like this SVG has encoded data (in this case encoded PNG data). Afraid we don't support SVGs that do this due to the potential security threat they can pose." So,.svg made of other images won't work with Carrd.

Ah, there you go! You could also have them all embedded and load them next to each other. But one big PNG is probably good enough.

Yea, that might be the way. I was going for .svg to get better quality and a lighter file but that seemingly won't work "p

Yea sure, twoxfootball.com contains the "news from" image in .png which works fine. Contrary, txf2.carrd.co/ has "news from" image in .svg and it doesn't show up.

@marc pointed out earlier that the image seems to be missing like Carrd shows it being uploaded but doesn't do it for real.

Yeah, it looks like the SVG URL is 404ing. I see that there is a ?v= query at the end, do you control that? If so, I wonder if it's pointing to an old (or non-existent) version.

Not really. I guess Carrd adds it once I add the image. Still, the working .svg contains the same looking URL/directory.

Odd. Then yeah, it might just be Carrd not working with these "nested" SVG images. Maybe you could open a support ticket with them.

Did just that (as I run out of ideas). And AJ has already responded "Ah, looks like this SVG has encoded data (in this case encoded PNG data). Afraid we don't support SVGs that do this due to the potential security threat they can pose." So,.svg made of other images won't work with Carrd.

Ah, there you go! You could also have them all embedded and load them next to each other. But one big PNG is probably good enough.

Yea, that might be the way. I was going for .svg to get better quality and a lighter file but that seemingly won't work "p

Hmm, actually it seems like Carrd doesn't accept .svg's with images in it. The logo is just text and works fine. Yet, the "news from" section is made of various graphics which seems to cause trouble.

Thanks for the feedback Noah 🙌

Yea, totally forgot about it. Now it should be loading quicker. Different format, smaller size.

Hey Noah,

Awesome idea, in fact, I remember having it in the past 😅

I'd think about your main value proposition - it the "Largest list" the biggest benefit? Or rather finding a perfect course for your needs? (No matter why you're here, you'll 100% find the right course)

You also mention three different use cases in your subheading. Maybe it's worth addressing each of these use-cases below the fold?

Great, thanks for tip on focusing on the value proposition to get the message across. I'll add that to the page.

You're welcome, Noah 🙌
All the best with your project!

I personally use Ahrefs and if you want a tool for SEO-oriented content research, staying on top of your site's SEO health or sneaking on your competition's SEO than it's a great tool. Plus, it has an awesome community over Twitter, YT, and FB.