The page looks crisp. Good job on that.
Some things that I think might benefit from some improvement:
#1 The popup hits me as soon as I enter the website. This makes no sense as I had no chance to get familiar with your offer. So, time the popup differently (e.g. 60 seconds after someone enters your website) or set it to appear on the exit or halfway through the website.
#2 Also regarding the pop up, it blends with the rest of the website and that's because of its color. Maybe change the bg color of the popup or add some border to make it stand out from the rest of the website.
#3 In the description, you said that's a community website. From your H1 and subheading, I'd assume it's a consulting business. Maybe try to communicate (directly) that it's a community that'll help you achieve X, Y, Z that you outline.
#4 In your copy (before the fold) you write from the "We" standpoint. Maybe, instead of such approach, try to re-write the copy so it hits your visitors from "You" standpoint. E.g. instead of "Here's what we do" -> "Here's what you get".
#5 Try to focus more on the benefit (the "why" part) instead of what. Right now, you communicate what the person will get but from the copy there's no clear benefit backing up these claims.
#6 It's awesome that you include some testimonials and I think you should stick with them but the ones that are on your website are quite long (for the landing page) and because of the layout, they blend with each other. Maybe try a different layout iwth shorter testimonials. Try to distill the best sentence or two from each. Check out Basecamp's landing page and how they tackle it (basecamp.com/) or Fomo's (fomo.com/) approach to testimonials.
#7 Is the lack of the CTA before the fold intentional?
#8 Consider changing the CTA (the one that you have right now is "Get Started) to something more actionable, like "Launch Your Podcast".
Hope you'll find any of this helpful!
And good luck on your PH campaign. Make sure to drop here a link so I can upvote it :)
Hey Anna,
The page looks crisp. Good job on that.
Some things that I think might benefit from some improvement:
#1 The popup hits me as soon as I enter the website. This makes no sense as I had no chance to get familiar with your offer. So, time the popup differently (e.g. 60 seconds after someone enters your website) or set it to appear on the exit or halfway through the website.
#2 Also regarding the pop up, it blends with the rest of the website and that's because of its color. Maybe change the bg color of the popup or add some border to make it stand out from the rest of the website.
#3 In the description, you said that's a community website. From your H1 and subheading, I'd assume it's a consulting business. Maybe try to communicate (directly) that it's a community that'll help you achieve X, Y, Z that you outline.
#4 In your copy (before the fold) you write from the "We" standpoint. Maybe, instead of such approach, try to re-write the copy so it hits your visitors from "You" standpoint. E.g. instead of "Here's what we do" -> "Here's what you get".
#5 Try to focus more on the benefit (the "why" part) instead of what. Right now, you communicate what the person will get but from the copy there's no clear benefit backing up these claims.
#6 It's awesome that you include some testimonials and I think you should stick with them but the ones that are on your website are quite long (for the landing page) and because of the layout, they blend with each other. Maybe try a different layout iwth shorter testimonials. Try to distill the best sentence or two from each. Check out Basecamp's landing page and how they tackle it (basecamp.com/) or Fomo's (fomo.com/) approach to testimonials.
#7 Is the lack of the CTA before the fold intentional?
#8 Consider changing the CTA (the one that you have right now is "Get Started) to something more actionable, like "Launch Your Podcast".
Hope you'll find any of this helpful!
And good luck on your PH campaign. Make sure to drop here a link so I can upvote it :)