Tom Mikulin
@Tom
your question can be translated as: "How do I become a plumber, without actually becoming one?" Which doesn't make sense, you either wanna do it, or you don't.
No, I’m asking how do I find people who I can trust in the tech biz? I have the ideas, but I need a programmer. Is it typical to have some sort of NDA or other agreement on privacy and protection during development phase?
I’m pretty sure people would be interested in stealing profitable ideas 😅 just asking how non devs ship fast with as little issues as possible when outsourcing the development
it probably is, but if you want to host it yourself then it's a pain.
all I know that it's a pain to install it :)
@Tom How come? Isn't it just a JS script?
it probably is, but if you want to host it yourself then it's a pain.
Wow, this Is 😎, TNX for the detailed explanation!
You're welcome! I checked out your project and saw it's actually the reverse.
You could DEFINITELY still use cold email to your advantage, though. Make sure you're clear AF about who it's for, then position it as a solution to one of their critical problems.
(It absolutely IS a solution for people hiring freelancers because you can vet marketers to make sure they're actually experienced and provide quality work, which is something Upwork + Fiverr don't do.)
You also have a secondary audience (freelancers), and it solves a need for us too -- finding quality jobs without needing to compete on price and ditching the race to the bottom.
By considering your audiences (make sure to keep these marketing messages very clear and separate) and differentiating your service from your competitors' services, you'll have done pretty much 75% of the work.
The rest is visibility.
SEO (doing in-depth research to know which keywords to target, then create content to rank)
guest posting (on high-domain sites your audience (again be CLEAR about which audience and make sure your content is tailored to one or the other; no mixing) visits so they'll click). This also includes guest speaking on relevant podcasts + speaking at events, if you want.
cold emailing (you can cold email BOTH freelancers and corporations, just making sure you're tailoring your message for who you're sending it to)
email marketing -- this would LIKELY work best on freelancers who are more likely to download freebies + sign up for a list rather than a marketing manager, but position your service as a solution. (I can help you come up with valuable downloadables if you want to pursue this option. I already have some ideas!)
running ads (one ad for one audience). Start with a small budget to see how it runs. I'd target Facebook and LinkedIn first.
get on LinkedIn and create content that targets both freelancers and corporations (but one post per audience segment, of course). Being clever in your headline like: freelancers 🤝 agencies (or whoever your client is, specifically, to make sure you're found in search results.
partnerships with other database-type founders so you can leverage each other's authority and visibility. Plus, collaboration is fun, even if you're offering a similar service.
Let me know if you want to jump on a call to explore any of these in depth to create a killer strategy. I think what you've created has potential, and I'm definitely signing up as a marketer!