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Brainstorming on product positioning 
#perspectiva
Do positioning canvas: Map target market segments to values/features 
#jovial
Do Positioning Canvas: figure out value offering. #jovial
Work on positioning canvas: map features, benefits, & values to find my differentiator #jovial
Work on positioning canvas: map features, benefits, & values to find my differentiator #jovial
Changed (or made it clearer) the value proposition, aka the Why 
#txf
Do positioning canvas: finish mapping features, benefits, & values #jovial
came up with value prop for lead productized service 
#consulting
Do positioning canvas: Target market characteristics #jovial
Do positioning canvas: Market frame of reference #jovial
Competitive analysis for a new product and finding my competitive advantage for new product 
#sponsorgrid
Do Positioning Canvas worksheet: competitor section #jovial
Do Positioning Canvas worksheet: competitor section #jovial
identified marketing opportunities 
#tw
Review & find opportunities for potential customer benefits & values in competitor’s app reviews #jovial
refinements towards a clearer value prop and communication on 
#zeropercent landing page