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Work on positioning canvas: map features, benefits, & values to find my differentiator 
#jovial
Work on positioning canvas: map features, benefits, & values to find my differentiator #jovial
Do positioning canvas: Map target market segments to values/features #jovial
Do Positioning Canvas: figure out value offering. #jovial
Finish positioning canvas: competitive alternatives, unique attributes, & market categories. #jovial
Do positioning canvas: Trends #jovial
Do Positioning Canvas worksheet: customer section #jovial
Do positioning canvas: Market frame of reference #jovial
Do Positioning Canvas worksheet: competitor section #jovial
Do Positioning Canvas worksheet: competitor section #jovial
Do positioning canvas: Target market characteristics #jovial
Finish the positioning canvas - 1st iteration at least 😂 #jovial
Found the market positioning that makes #jovial value & strengths obvious to customers
Start mapping out features. 
#blot
Do positioning canvas: Group attributes & values then pick 3 value clusters (“themes”) #jovial
Continue refining 
#postcard positioning
