Hey!,

Currently, we're running dogfluence.com for about 2 years. We have 1600+ registered users and 110+. brands (5 paying brands).

Some successful campaigns:

https://dogfluence.com/campaigns/spleash/spleash-hydration-on-the-go
https://dogfluence.com/campaigns/snuffelbox/february-theme

In 2 or 3 months we're going to launch a new feature where dogfluencers can send proposals to brands. The dogfluencer gets 3 products/or money from the brand and must for example share it on Instagram or submit some media content.

The thing we're struggling with is our revenue model.

Method 1:

Let's say a dogfluencer and a brand agree on $500 for a Instagram post. We'll then take 8 - 10 % commission.

- Pros: 100% alignment and perfect segmentation in terms of pricing;
- Cons: Commission too high (therefore deplatform), income uncertainty (no fixed subscriptions).

Method 2:

Before a dogfluencer can even send a proposal they have to subscribe to a subscription $15 p/m. Then they can send an unlimited amount of proposals.

- Pros: Once they're in, dogfluencers will create a lot of proposals to capitalize on their subscription;
- Cons: Less alignment/segmentation inherent to pricing. Potentially less profitable. Much higher bar to entry (and less learning/use cases because of that).

What is your take on both models? Any advice?

Thanks ✌️