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Vaibhav Dwivedi
@vaibhav
You are right. Maybe we need more examples to do it properly.
For your example, it might be something like this:
Goal: Reach 10,000 users (by experimenting with different marketing ideas)
Invert goal: Reduce the number of registered users to zero
Achieve inverted goal: Delete the database, remove the signup buttons, use confusing website copy, suggest better alternatives, remove the most valuable features, make it really easy to delete your account (even by accident), make the site unusable on mobile, block search engines from indexing my website, charge prices customers are unwilling to pay, only accept the least popular payment method
Achieve actual goal: [you can fill this in…]
That sounds fun. I will give it a try,
Goal: Do marketing & test ideas to reach 10,000 users
Invert goal: Don't do any marketing or try any new ideas.
Achieve inverted goal: Just sit around and wait for the users to come.
Achieve actual goal: Don't just sit around and wait for the users to come, proactively try new initiatives, ideas and marketing techniques.
Goal: Earn my first dollar with an online project.
Inverted Goal: Earn no money with online projects.
Achieve the Inverted Goal (from experience):
Start a new project, and when it's 80% done, switch to a new, "better" idea. Alternatively, finish the project, submit a "Show HN" post, realize I have no idea how to achieve distribution, and repeat.Achieve the Actual Goal:
Start a new project only when I have a plan for distribution and monetization.
Cut the scope so I can finish it before I start losing motivation or find a new shiny idea.
It stays on the middle section, most of the times. Unless the UX is unique that force you navigate in a certain way.
In the right?
There is a messaging feature now? Whaaat.