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That sounds fun. I will give it a try,

Goal: Do marketing & test ideas to reach 10,000 users
Invert goal: Don't do any marketing or try any new ideas.
Achieve inverted goal: Just sit around and wait for the users to come.
Achieve actual goal: Don't just sit around and wait for the users to come, proactively try new initiatives, ideas and marketing techniques.

  1. Goal: Earn my first dollar with an online project.

  2. Inverted Goal: Earn no money with online projects.

  3. Achieve the Inverted Goal (from experience):
    Start a new project, and when it's 80% done, switch to a new, "better" idea. Alternatively, finish the project, submit a "Show HN" post, realize I have no idea how to achieve distribution, and repeat.

  4. Achieve the Actual Goal:
    Start a new project only when I have a plan for distribution and monetization.
    Cut the scope so I can finish it before I start losing motivation or find a new shiny idea.

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