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Ab Advany

Ab Advany

@advany

I don't like music, movies or games. I love spending my time just building things ;)

What are the metrics you started tracking in the beginning?

We have a SaaS, so we start tracking monthly:
Visitors, Signups (new trials), Activations (new paying customers), Total Active Customers, MRR, Churn $, Total Monhtly Billing.

Every collumn with a secondary collumn reflecting the % impact vs previous month.
Ex:
A: Visitors
B: Visitors % (vs previous month)
This way you can read growth or contraction of each metric and easly understand how it impacted that month for example.

Mascot looks great. But maybe simplify it a bit?

Yeah for sure will make it fit in with the current style with strokes, the pic above is a rough idea from MidJourney

just hit deploy, start to communicate about it and start onboarding customers. Don't overthink it...