We have a SaaS, so we start tracking monthly:
Visitors, Signups (new trials), Activations (new paying customers), Total Active Customers, MRR, Churn $, Total Monhtly Billing.
Every collumn with a secondary collumn reflecting the % impact vs previous month.
Ex:
A: Visitors
B: Visitors % (vs previous month)
This way you can read growth or contraction of each metric and easly understand how it impacted that month for example.
What are the metrics you started tracking in the beginning?
We have a SaaS, so we start tracking monthly:
Visitors, Signups (new trials), Activations (new paying customers), Total Active Customers, MRR, Churn $, Total Monhtly Billing.
Every collumn with a secondary collumn reflecting the % impact vs previous month.
Ex:
A: Visitors
B: Visitors % (vs previous month)
This way you can read growth or contraction of each metric and easly understand how it impacted that month for example.
Thanks!!!