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research Competitors and positioning to make sure product makes sense #paper
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Brainstorming on product positioning #perspectiva
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Do positioning canvas: Map target market segments to values/features #jovial
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Do Positioning Canvas: figure out value offering. #jovial
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Work on positioning canvas: map features, benefits, & values to find my differentiator #jovial
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Work on positioning canvas: map features, benefits, & values to find my differentiator #jovial
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Changed (or made it clearer) the value proposition, aka the Why #txf
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work on value proposition #neeeds
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Do positioning canvas: finish mapping features, benefits, & values #jovial
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came up with value prop for lead productized service #consulting
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Do positioning canvas: Target market characteristics #jovial
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list target customers + value proposition pairs #sticky
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Do positioning canvas: Market frame of reference #jovial
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Come up with a compelling USP (& "why", rebranding) #decidr
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value proposition for #testr
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Competitive analysis for a new product and finding my competitive advantage for new product #sponsorgrid
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Do Positioning Canvas worksheet: competitor section #jovial
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Do Positioning Canvas worksheet: competitor section #jovial
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identified marketing opportunities #tw
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Figure out marketing problem
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