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I'm not too concerned with SEO when writing an article. I think the goal should be to write something useful for actual human readers. Because even if you do end up ranking well on Google, if the article is shit, Google will eventually learn the article is shit (e.g. people immediately go back to Googling after clicking on your article) and you'll end up losing the ranking anyway.
That said, there are some SEO-related things I still do: