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What's your (custom) newsletter setup?

Hi! What's everyone using these days for creating custom html email newsletters? If you're sending a newsletter that goes beyond the standard text or drag and drop layouts offered on EDMs, would you mind sharing your set up? 

I'm trying to figure out how I'll create my process to make it sustainable and it's been many, many, many years since I've worked on custom newsletters outside of the standard. The newsletter will be a similar layout each week but needs to be custom coded.

- Did you use a skeleton template somewhere to get started with?
- Did you code it up yourself or get someone else to because it's a pain in the backside for email clients (never changes!)?
- Do you create the letter in your code editor of choice each time or do you use a html email drag and drop builder service and then export the code (or automatically integrate it with your mailer)?
- Are you running it through parsers and the likes?
- Where are you hosting your assets?
- How are you dealing with archives (if at all)?

Would love to hear what a good workflow is these days! Thank you! 


I am now playing with an idea of a built-in newsletter in my Rails app. Perhaps something I'll add later to #businessclass

Oooh following. I currently use Convert Kit (automated emails) and Substack (newsletter), and I'm starting a paid newsletter in July through Substack but would be curious to learn what others are doing.

I use postmark connected to my django website for everything. I tried Ghost, but it got really expensive after 10k or so users to email

Yes my custom newsletter is also on Postmark:)

Thank you! I really wanted to use Ghost too but the pricing turned me off too.