what's the value of Ship on Product Hunt? Does it really get a lot of awareness?

I think by "get a lot of awareness" you're talking about the paid subscription, right? Because you have to promote the free version and it won't be featured on PH.

I don't think that you get that much traction alone from it. You need more channels where you can promote your product.
But Ship is imo a great addition to this.

  • It is easy to setup
  • People can easily sign up
  • You can easily communicate with them
  • You should communicate with them! Post updates etc.