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What's the best tool to create user segments?
In the SaaS app we use, I want to create user segments based on data fields and events. This data will help send targeted emails and messages. What's the most cost-effective tool for this?
I've looked at Freshchat and Intercom, but they're too expensive. Freshchat's messaging plan starts at 5,000 contacts, and I have fewer than 500, so it doesn't make sense.
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Maybe www.tawk.to/ has this.
Search for "email automation" as that seems like the tool you're after. User segmentation is a common feature, but not typically used to refer to these services.
One example is customer.io which I think has an affordable starter plan.
I've had pretty good luck with Mixpanel to do what it sounds like you're trying to do. I'm still on their free tier. For sending emails, I switched to Postmark recently.
We do track all the activities on Mixpanel.
We use postmark for sending transactional emails.
Do you export the data from Mixpanel and import it to Postmark to send the emails?
Yeah, kind of -- I rely on Zapier a bit, and then for other emails, I have a janky system of shell scripts and csv files. And try to be as simple with it as possible. My main django/postgres site keeps these straight.