What is the best way of promoting your upcoming project on Product Hunt?

I recently added my new product #coindeck on Product Hunt's upcoming page. ( Considering that I don't already have a personal or commercial following base, what would be the best ways to attract attention (for emails) to the product page?

Do you guys have any experience promoting your product on the platform?

Thank you!

Start writing or doing some other content that resonates with your market. That way you create awareness of the product and you, as the product maker. Offer an option to signup. Personally I think sending people straight to a pre-launch page might be a less effective than an opt-in via your site (it is a better UX).