Is it worth blogging to get site traffic etc?

These guys think it's worth it:….
Their company blog got them to 25k fast. also benefited from blogging, they grew from 30k to 100k pretty fast after starting their blog and shifted their goal to 500k

Blogging / SEO are legitimate channels for sure. I often hear people say you should market/dev 50/50 of the time... but making SaaS might require more dev time upfront, but once it launches you should market it as much as possible i think.