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These guys think it's worth it: blog.statuspage.io/how-a-cont….
Their company blog got them to 25k fast.
www.groovehq.com/blog/100k also benefited from blogging, they grew from 30k to 100k pretty fast after starting their blog and shifted their goal to 500k
Blogging / SEO are legitimate channels for sure. I often hear people say you should market/dev 50/50 of the time... but making SaaS might require more dev time upfront, but once it launches you should market it as much as possible i think.