Do sales numbers include or exclude 30% Apple tax on App Store Connect Trends Overview?

Question

Here is the screenshot from the App Store Connect > Trends > Overview page
https://yadi.sk/i/Aa7llZcuUVO6QA

Thx

Andrey Azimov · Accepted Answer

I checked my AppStore Sales chart and I see days when I made only 1 sale and this sale is $9.99 (the same price as in the AppStore)

So based on this the sales chart includes the AppStore commission, so if you want to know the profit you need to deduct ~30% from it.

Also, keep in mind that some countries (probably Europe) can have a different price and usually it's higher (for example I can see $13).

Arnaud Joubay · Answer

Yes, it's VAT. In Europe, prices are expected to include all taxes.

You can find the pricing matrix here: https://appstoreconnect.apple.com/apps/pricingmatrix

Tiers 10 has a customer-facing value in the USA at $9.99.
That Tiers 10 is sold €10.99 across Europe, which at today's rate is worth about $13.
Your proceeds respectively are $7.00 and €6.32 (~$7.7), which shows that the US price does not include taxes ($7 = $9.99*70%) while the EU price does ($6.32 ~= 10.99*70%/1,21). 70% because of the AS cut, and 1,21 assuming the VAT rate is 21% (rate in Ireland).

Also, come join @wipswift :)

Arnaud Joubay · Answer

It's a Telegram Group :)

Andrey Azimov · Answer

Maybe VAT, but I'm not sure.

Ars Ibragimov · Answer

Thank you, Andrey!

> Also keep in mind that some countries (probably Europe) can have a different price and usually it's higher (for example I can see $13).

Do you know why it happens? I noticed that Apple converts currencies quite strange

Ars Ibragimov · Answer

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Do sales numbers include or exclude 30% Apple tax on App Store Connect > Trends > Overview?

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