Asked

Do sales numbers include or exclude 30% Apple tax on App Store Connect > Trends > Overview?

Here is the screenshot from the App Store Connect > Trends > Overview page
https://yadi.sk/i/Aa7llZcuUVO6QA

Thx

Founder of Remote Jobs for Designers community


👨‍💻 Founder of Sheet2Site.com (Acquired) and 🎨 Product Hunt's Maker of the Year 2018. Also: ProgressBarOSX.com About: AndreyAzimov.com/bio

I checked my AppStore Sales chart and I see days when I made only 1 sale and this sale is $9.99 (the same price as in the AppStore)

So based on this the sales chart includes the AppStore commission, so if you want to know the profit you need to deduct ~30% from it.

Also, keep in mind that some countries (probably Europe) can have a different price and usually it's higher (for example I can see $13).

Screen Shot 2021-01-09 at 05.10.09.png
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Founder of Remote Jobs for Designers community

Thank you, Andrey!

Also keep in mind that some countries (probably Europe) can have a different price and usually it's higher (for example I can see $13).

Do you know why it happens? I noticed that Apple converts currencies quite strange

👨‍💻 Founder of Sheet2Site.com (Acquired) and 🎨 Product Hunt's Maker of the Year 2018. Also: ProgressBarOSX.com About: AndreyAzimov.com/bio

Maybe VAT, but I'm not sure.

Swift & Rails app crafter 🐮Creator of cows 🥐 Teambaker 🐋 Turtle whisperer 🏝 Working on too many side projects.

Yes, it's VAT. In Europe, prices are expected to include all taxes.

You can find the pricing matrix here: appstoreconnect.apple.com/app…

Tiers 10 has a customer-facing value in the USA at $9.99.
That Tiers 10 is sold €10.99 across Europe, which at today's rate is worth about $13.
Your proceeds respectively are $7.00 and €6.32 (~$7.7), which shows that the US price does not include taxes ($7 = $9.9970%) while the EU price does ($6.32 ~= 10.9970%/1,21). 70% because of the AS cut, and 1,21 assuming the VAT rate is 21% (rate in Ireland).

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Swift & Rails app crafter 🐮Creator of cows 🥐 Teambaker 🐋 Turtle whisperer 🏝 Working on too many side projects.

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