Any insights or personal experiences with “purchasing power parity” for SaaS?
Purchasing power parity (PPP) is an economic theory that compares different countries' currencies through a "basket of goods" approach. According to this concept, two currencies are in equilibrium or at par when a basket of goods (taking into account the exchange rate) is priced the same in both countries. (source)Some companies price their products differently based on the customer's expected purchasing power. For example Wes Bos offers his coding courses at a discount to customers of countries where the average salary is significantly lower.
I'm curious to learn more about this approach. Both from a technical, practical, and moral perspective.