I've been playing around with Paddle (since we don't have Stripe in SA), and they have a built in feature with their JS plugin that detects the user's location and give localised pricing if it's set like that. So it's definitely something businesses are experimenting with.
Like you can set a price for each currency. In this example it would be 119 ZAR (± $10) for SA based users and the rest of the world would see 14.99 USD.
Also services like Spotify localise their pricing for exactly the same service.. Like in the US it's $10, 10 pounds in the UK and 10 EUR in Europe.. And then, R60 (±4 Euros) in SA and I think in SE Asia like Thailand and the Philippines it's even cheaper.
I've been playing around with Paddle (since we don't have Stripe in SA), and they have a built in feature with their JS plugin that detects the user's location and give localised pricing if it's set like that. So it's definitely something businesses are experimenting with.
When you say localized pricing does that include discounting the price based on purchasing power? Or just a currency exchange?
Like you can set a price for each currency. In this example it would be 119 ZAR (± $10) for SA based users and the rest of the world would see 14.99 USD.
I see. That’s handy!
Also services like Spotify localise their pricing for exactly the same service.. Like in the US it's $10, 10 pounds in the UK and 10 EUR in Europe.. And then, R60 (±4 Euros) in SA and I think in SE Asia like Thailand and the Philippines it's even cheaper.