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That’s a good question, Vincent.
At Lavish, we don’t try to be the everything platform. While Brevo is trying to be an all-in-one platform with email, SMS, chat, and more (according to their h1), Lavish gets deep on emails. That enables us to ship fast and make something unique for our users.
That said, we have some work to do on the landing page to explain it clearly.
The more constraints you have, the more you’ll tend to overthink it.
But here is the guideline.
If you are short on time, just do what’s fun. Bonus if what you do will compound over time.
And if I can suggest: Do SEO. The wave of traffic will come soon without having to yell all the time.
Good luck, Yurii!
Hi Wilbert,
Thanks for your suggestions, especially about the ‘fun’ part! :)
That's a hard-earned spot. Well deserved, Carl! 😀
thanks Wilbert. i have been eyeing it ever since i signed up for WIP! :P
Practice to see and feel. :)
If you love reading books, go read this: Refactoring UI
Otherwise, I found a lot of values from inspecting what TailwindCSS did. That's the standard of good design. You can replicate designs that you like in Figma or code, but with Tailwind's chops. Afterwards, see why a particular design is lovely on your eyes – the typography, colors, spacing, etc.
Also, Mobbin has a free newsletter you can follow to hone in your UI/UX sense.
Let me know if you have more questions, Jamie.
Happy to help.
I see... :)
I would also say that you don't have to try everything, but with caveats.
In my case, I only try new things at the early stage or when the current channels get saturated. Once something works, it's better to double down on that.
Hang in there and keep experimenting, Joda.
I believe you guys will make it.
I tried one day of building, then one day of marketing, etc etc.
Those didn't work for me. :(
What works for me now is doing 50/50 split. Check out codingweekmarketingweek.com to guide your path throughout the week.
The problem with great makers is they treat marketing similarly to product building – when I hit the compile button, the result must be shown.
In reality, marketing takes time. Even more so if you delay it.
I didn't say that because I'm experienced in marketing. But I have scars that came from neglecting marketing.
Here is what I'm doing until now:
- Revamp the landing page over time
- Writing changelogs
- Writing blog posts
- Build in public on X/Twitter
- Participate in a community like this
- Experimenting with new channels if needed
Sometimes I got down because I couldn't see the result instantly. But then I remember: Marketing takes time, so I need to do it consistently.
Hope that helps, Joda.
It does, thank you. Yes, we noticed this after the first few projects we built. Validating an idea first, before you build it and collect interested customers, makes a lot of sense to not waste your time. The typical traps.
We mostly left all of our products online, even if we don't focus on them at the moment, and play the long game.
Our main weakness is our failure to keep being consistent with the marketing approaches we take. Doing a little every day. Especially, if there is other stuff going on, including part-time freelance work.
With the lack of consistency we also didn't try all the avenues, never produced videos and did not try enough actual advertisement.
I see... :)
I would also say that you don't have to try everything, but with caveats.
In my case, I only try new things at the early stage or when the current channels get saturated. Once something works, it's better to double down on that.
Hang in there and keep experimenting, Joda.
I believe you guys will make it.
Hey Motyar,
Looks like there is a lot of homework here. But you can start by explaining the difference between ZenMic and other AI podcast generators.
Also, showcasing generated podcasts is great. I'd say it's better to have a how-it-works section before that.
Good luck with ZenMic!
@ben and @grantsingleton already gave great feedback, so let me add one more thing for the above-the-fold section.
The H1 says that you offer affordable social media scheduling. That's clear, but I expect you to elaborate more – about the affordability – in the later paragraph. Something like "ScheduleWave covers <insert all benefits> without breaking the bank."
Btw, how can you write so many blog posts in a day? 😅 So many things to say about the blog, but since it's for the landing page. So...
Good luck, Lars.
ScheduleWave has a lot of potential! 🔥
Hey Nikita, thanks for your feedback :)
As I said in the reply to Vincent, I have some work to do on the landing page. It's more than 2 weeks since the original post, so there is a bunch of stuff that I've shipped (as you can see on the changelog page) that hasn’t been updated on the landing page.
I'm working on it, one step at a time.
Cheers!