It does, thank you. Yes, we noticed this after the first few projects we built. Validating an idea first, before you build it and collect interested customers, makes a lot of sense to not waste your time. The typical traps.
We mostly left all of our products online, even if we don't focus on them at the moment, and play the long game.
Our main weakness is our failure to keep being consistent with the marketing approaches we take. Doing a little every day. Especially, if there is other stuff going on, including part-time freelance work.
With the lack of consistency we also didn't try all the avenues, never produced videos and did not try enough actual advertisement.
I would also say that you don't have to try everything, but with caveats.
In my case, I only try new things at the early stage or when the current channels get saturated. Once something works, it's better to double down on that.
The problem with great makers is they treat marketing similarly to product building – when I hit the compile button, the result must be shown.
In reality, marketing takes time. Even more so if you delay it.
I didn't say that because I'm experienced in marketing. But I have scars that came from neglecting marketing.
Here is what I'm doing until now:
Sometimes I got down because I couldn't see the result instantly. But then I remember: Marketing takes time, so I need to do it consistently.
Hope that helps, Joda.
It does, thank you. Yes, we noticed this after the first few projects we built. Validating an idea first, before you build it and collect interested customers, makes a lot of sense to not waste your time. The typical traps.
We mostly left all of our products online, even if we don't focus on them at the moment, and play the long game.
Our main weakness is our failure to keep being consistent with the marketing approaches we take. Doing a little every day. Especially, if there is other stuff going on, including part-time freelance work.
With the lack of consistency we also didn't try all the avenues, never produced videos and did not try enough actual advertisement.
I see... :)
I would also say that you don't have to try everything, but with caveats.
In my case, I only try new things at the early stage or when the current channels get saturated. Once something works, it's better to double down on that.
Hang in there and keep experimenting, Joda.
I believe you guys will make it.