A lot of startups, also the ones here, start with a problem they solve by building a product. And that can and will go perfect for a period. For the long term and deeper connection, a sort of branding, is important. Especially when there are more solutions in the operating field. I am looking fo...

A few days ago there was that message in WhatsApp that they are updating their terms. And being not that big of a Facebook fan, that put me to thinking. What will they do here? Tighten the connection to the mothership and use my data to profile me and sell my attention? Well, the answer is not t...

It all started with the notification this morning in WhatsApp about them updating the terms of use. What will be the consequences and are the alternatives better that this Facebook app? I hear a lot about Signal and love the use of Telegram. But what about the real facts? This is how I started w...

I want to advertise a physical product I have on Facebook. It is called MapArt (http://patrickloonstra.nl/mapart) and when I give it attention it sell, so at the moment there is money waiting for me. I hate trackers and cookie consents, so I hesitate to use the FB pixel to optimize the advertisi...

Last week I had the first sponsored content placed. And the readers did not hate it. So earning a bit on a product I offer for free is not bad.