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Hwee-Boon Yar

Hwee-Boon Yar
PRO

@hboon

Building: stacknaut.com myog.social theblue.social Write software TypeScript (web) + Swift hboon.com/about
530
Joined February 2018
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Hello there! What made you turn into a indie hacker?

3 years to exit is fast. Congrats!

Hey there! I just want to have a relaxed life instead of stress.

Thank you.

As an indie founder/developer, my rule of thumb is if I don't have (enough) customers, I am not spending enough time marketing.

If "I" works, "we" works too, unless you explicitly want to brand yourself as the face of the company for a long time. This could be for the company or this could be to build your personal brand.

I'm really excited to do 100% of it myself. I plan on doing so going forward as well.

Depends on whether you hire contractors/part-timers or full time staff. If it's the former, they might not even want to be directly associated in name/public with your company. If this is your predominant mode, then "I" works well (and of course "we" too, as mentioned in the first line).

For 1, 2, 3:

This follows above. But, if you credit individuals, you could also consider crediting specific people (other than you) who did that work. Being able to build their brand also makes it easier to get people to work with you.

IMO, unless you want to grow into an agency/consultancy in the short term, using your own name is fine and good. You can always change the name later. By then you would have enough traction and re-branding is not as difficult.

Cool, agree on all, thank you!

Not validating early enough, quickly enough. Not just if there are customers, but especially if/whether I can reach them.

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