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David Alarcón
@davidalarse
Recently reading many books talking about copywritting:
The Adweek Copywriting Handbook
This book offers very good advice and was quite eye-opening. Although many parts don't directly apply to the web and current times, its main message remains highly valuable.
Copywriting Secrets
This book is much more applicable to today's world. It contains actionable content that helps you set up a solid foundation for writing effective copy.
The Halbert Copywriting Method Part III
I didn't enjoy this book as much. It focuses more on techniques for editing your copy after you've written it to make it more readable and engaging. This was not quite what I was looking for.
Some of the books I'm reading:
- Risk Savvy by Gerd Gigerenzer. Nassim Taleb mentions him in Antifragile. I've really liked the book so far. I'm amazed by how lousy we are at assessing risk under uncertainty. Now I started asking doctors "What would you do?" instead of asking for a recommendation.
- Behave by Robert Sapolsky. I love his other book "Why Zebras Don't Get Ulcers", and I'm loving this one as well. If you want to understand human nature, behavior, and where do our biases come from, this is the book.
- Pragmatic Self-Hosting (in progress). Reading my fellow Small Bettor Andrej Fresen's book to give him feedback before publishing. I've always been curious about this.
Hello @alvivanco I am curious about The Art and Business of Online Writing does it apply for webpage/landing pages writing?
@davidalarse great question -- directly, it does not.
The book targets online writing from a perspective of socials/blog/newsletters; but it is 100% applicable to landing pages, especially if you think about building pages like 37Signals/Basecamp (basecamp.com)(https://once.com).
While it won't guide you on landing pages specifically, it would help you understand some of its most important components headlines, how to capture AND retain attention, and how to think about structuring length and format of your paragraphs. This is only about 20-30% of the book however. But I'd say, that part was the most impactful for me.