@davidalarse great question -- directly, it does not.
The book targets online writing from a perspective of socials/blog/newsletters; but it is 100% applicable to landing pages, especially if you think about building pages like 37Signals/Basecamp (basecamp.com)(https://once.com).
While it won't guide you on landing pages specifically, it would help you understand some of its most important components headlines, how to capture AND retain attention, and how to think about structuring length and format of your paragraphs. This is only about 20-30% of the book however. But I'd say, that part was the most impactful for me.
Hello @alvivanco I am curious about The Art and Business of Online Writing does it apply for webpage/landing pages writing?
@davidalarse great question -- directly, it does not.
The book targets online writing from a perspective of socials/blog/newsletters; but it is 100% applicable to landing pages, especially if you think about building pages like 37Signals/Basecamp (basecamp.com)(https://once.com).
While it won't guide you on landing pages specifically, it would help you understand some of its most important components headlines, how to capture AND retain attention, and how to think about structuring length and format of your paragraphs. This is only about 20-30% of the book however. But I'd say, that part was the most impactful for me.