Recently reading many books talking about copywritting:
The Adweek Copywriting Handbook
This book offers very good advice and was quite eye-opening. Although many parts don't directly apply to the web and current times, its main message remains highly valuable.
Copywriting Secrets
This book is much more applicable to today's world. It contains actionable content that helps you set up a solid foundation for writing effective copy.
The Halbert Copywriting Method Part III
I didn't enjoy this book as much. It focuses more on techniques for editing your copy after you've written it to make it more readable and engaging. This was not quite what I was looking for.
Some of the books I'm reading:
- Risk Savvy by Gerd Gigerenzer. Nassim Taleb mentions him in Antifragile. I've really liked the book so far. I'm amazed by how lousy we are at assessing risk under uncertainty. Now I started asking doctors "What would you do?" instead of asking for a recommendation.
- Behave by Robert Sapolsky. I love his other book "Why Zebras Don't Get Ulcers", and I'm loving this one as well. If you want to understand human nature, behavior, and where do our biases come from, this is the book.
- Pragmatic Self-Hosting (in progress). Reading my fellow Small Bettor Andrej Fresen's book to give him feedback before publishing. I've always been curious about this.
Recently reading many books talking about copywritting:
The Adweek Copywriting Handbook
This book offers very good advice and was quite eye-opening. Although many parts don't directly apply to the web and current times, its main message remains highly valuable.
Copywriting Secrets
This book is much more applicable to today's world. It contains actionable content that helps you set up a solid foundation for writing effective copy.
The Halbert Copywriting Method Part III
I didn't enjoy this book as much. It focuses more on techniques for editing your copy after you've written it to make it more readable and engaging. This was not quite what I was looking for.
Some of the books I'm reading:
- Risk Savvy by Gerd Gigerenzer. Nassim Taleb mentions him in Antifragile. I've really liked the book so far. I'm amazed by how lousy we are at assessing risk under uncertainty. Now I started asking doctors "What would you do?" instead of asking for a recommendation.
- Behave by Robert Sapolsky. I love his other book "Why Zebras Don't Get Ulcers", and I'm loving this one as well. If you want to understand human nature, behavior, and where do our biases come from, this is the book.
- Pragmatic Self-Hosting (in progress). Reading my fellow Small Bettor Andrej Fresen's book to give him feedback before publishing. I've always been curious about this.