It depends on how good you are at extracting useful data from your 'customer'. If you go wrong about finding his/her problem you could be f*cked because it might not be a real problem although he/she describes it to you as one.

On the other hand you are the expert of your own problem so you don't have to worry about the above.

I hate when people suggest books as I hardly ever read books but 'The Mom Test' is an amazing one where you can learn to validate your assumptions properly and learn truly if what people describe to you as a problem is really a problem. :)

Personally I mostly set quantitative goals with many steps/milestones in between. eg create an MVP in two weeks and then break it down into smaller tasks in between. Always with a deadline in mind.

I also break down goals into categories, for example a 'Health' goal could be broken down into Diet and Workout or 'Building a product' could be broken down into Development, Design and Marketing organising that way the steps/milestones.

Hope it helps :)

For me it's Buffer, it's not so much what they do but how they do it. They are transparent and open about metrics like revenue and salaries, they are fully remote, they encourage travel and work as well as side-projects among their employees. Also great cultural values, you can read Buffer's cultural values. :)