scratch that - that will not work for a secret product.

WordCamp Johannesburg was fantastic. I learned lots, made lots of friends and got lots of cool swag.

wordpress.org/plugins/receipt… - this looks the stuff. founded by one of the founders of woothemes.

And remember to redirect your apps email to an email you open.

Not so much launching, but sustaining - keeping the project going for enough time to test whether it is a viable and profitable idea.

keeping motivated across a product life cycle is so difficult. the biggest motivator for me is continually speaking to people who use the product - less lonely and usually indicates i am doing something useful.

I think I answered in chat. But, here is the gist. For me separating building the product from marketing activities is important. It helps me to focus and to move quickly and within budget.

Start writing or doing some other content that resonates with your market. That way you create awareness of the product and you, as the product maker. Offer an option to signup. Personally I think sending people straight to a pre-launch page might be a less effective than an opt-in via your site (it is a better UX).

If your customer is developers or hosting companies, SaaS would make sense.

Not sure if I would be helpful, but happy to take a look at it.