Interesting model. Here is the link to the FAQ page help.medium.com/hc/en-us/arti…. Model is bit like Skillshare, which looks like a successful model.

Gumroad needs to improve this. I have tried to find stuff on the discovery page and not been successful. For example, if you try an empty search you get nothing if you not logged in. This is from a buyers perspective, so a reason why sales are unlikely to happen from the 'discover' page.

@marckohlbrugge has answered this much than I. I have the same problem. My take - creating good content every day or week is really difficult. So a project that requires fewer content updates seems better to me, but with some really good content for marketing and SEO.

I do not have any specific criteria. But, I do spend a bit of time getting to know subscribers, and if there is an opportunity to engage I will send them an email.

Still learning this, but email seems to get me some results. Tried of a couple of things A. 1. A Note to say something is coming 2. Followed by whatever is coming. B. Emailing people directly rather than as a message to a list. Both works well to re-engage people. C. Segmenting list for those that have not opened newsletters. All seem to work, just do not send to the same people.

scratch that - that will not work for a secret product.

WordCamp Johannesburg was fantastic. I learned lots, made lots of friends and got lots of cool swag.

wordpress.org/plugins/receipt… - this looks the stuff. founded by one of the founders of woothemes.

And remember to redirect your apps email to an email you open.

Not so much launching, but sustaining - keeping the project going for enough time to test whether it is a viable and profitable idea.