This -->> www.youtube.com/watch?v=xsVTq…

I was previously following a path of becoming a blogger and still follow a lot of SEOs. The state of Google for SEO seems to be: Google is for business transactions. Not for information if you're small-medium (most small-med bloggers mostly lost traffic in recent core updates). Sites that are selling something seem to be plodding along normally.

Short version:
- try get free traffic from Google by ranking on page 1 for relevant keywords. More relevant to buying is better, as an people searching for reviews or pricing are closer to buying than someone just searching for "how to".
- try show Google you're legit by having people linking to you. Don't buy shady links, this hurts your ranking

I'm also trying to launch a SaaS and here's what I'm roughly going to do (for Google SEO) when I get closer to being able to ship:
- See what competitors have on their sites in terms of articles/blogs
- Use tools like semrush/ahrefs to find keywords they're ranking for and go for them as well
- Write articles/blogs on related search queries
- Add links to your site from your socials, directories and where ever you can (partnerships with related products)
- On your site (maybe landing page if your product is gated), get 90+ on page speed metrics

SEO can be a massive rabbithole (timesink) so 80/20 it and do some when you start but don't go ham on it if you know your audience resides somewhere else. Go find them where they are.