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Question
Newsletter into spam folder
Hi Guys!
Recently our newsletter is been growing very rapidly. Eventhough the Spam reports are very low (below 1% according to beehiiv). Some of my friends told me that my newsletter ends up in the spam section (gmail) since 2 weeks.
How can we battle this? Does anyone have the magic trick? I've checked some "blacklist" sites and the domain and sending IP seem to be clean.
Wonder why this is happening (maybe because of the fast growth?) and how to get out of the spambox in the future,
Love to get some insights from the experts here ;)
Joel
Recently our newsletter is been growing very rapidly. Eventhough the Spam reports are very low (below 1% according to beehiiv). Some of my friends told me that my newsletter ends up in the spam section (gmail) since 2 weeks.
How can we battle this? Does anyone have the magic trick? I've checked some "blacklist" sites and the domain and sending IP seem to be clean.
Wonder why this is happening (maybe because of the fast growth?) and how to get out of the spambox in the future,
Love to get some insights from the experts here ;)
Joel
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Have you checked the standard stuff like DKIM, DMARC, SPF records are all correct?
I've also seen that recently Google started showing a big warning box whenever it finds a hidden image (open-rate counting pixel) and it's easy to accidentally mark those emails as spam.
Yes, DKIM, DMARC, SPF all set up correctly. Im using BeeHiiv, not sure if they have the counting pixel? Do you know?
Do they show you an open rate of your newsletters?
They do yep
I'd try to disable it for the next newsletter and see if it helps
From a quick look, it seems that they do offer open rate tracking. You might want to disable it and see if the spam problem gets solved that way.
Have you tried tools like www.mail-tester.com ?
Do you have URL shorteners, or redirects in your message?
I have no URL shorteners or redirects in my newsletter, you can see them here:
newsletter.thelegalwire.ai/
Good stuff. Your email is almost perfect
Score :
8/10
can you send a screenshot of your DKIM/DMARC records?
I had the same issue and it was set up wrong
Sent you a DM thanks!
Apart from what people already said, spam word checker? folderly.com/spam-words-check…
Hello! This is my area of expertise so will gladly help you out here.
So looking at the domain
thelegalwire.aiI am not seeing a date when it was registered based on the whois information. Gmail does care about domain age, and I have seen them penalize newer domains due to this, especially domains that are younger than 30 days.IP Reputation has very little weight these days with Gmail, they really care about Domain reputation. If you haven't sign up for: postmaster.google.com
This will show you exactly how gmail feels about your domain.
Have you seen the email in spam yourself? If you have what is the grey/yellow/red bar at the top of the email (on Gmail.com)?
Thank you so much Francis, how can we show the domain register date? The domain has been 1.5 years old - and we have been sending out newsletters for a couple months without any problems - except for the last two weeks
I wouldn't get too focused on that. That could be what tool I was using.
Curious have you setup GPT yet? (Google postmaster tools)?
If you've received it in spam your self what does that bar call out?
Context - I work for a Major ESP and used to help brands daily identify issues with inbox placement.
Thanks Francis, I just did and found out the problem was SparkLoop
Did you also add DMARC monitoring?
Setting the DMARC DNS record is a great start, tools like Mailhardener.com process the DMARC reports in a useful overview. Actionable insights can come up from this.
It will only work for upcoming newsletters though :)
yup! I think we found out what the problem is. We were going to hard on Sparkloop co-registrations. People did accept us as a "recommendation" but most of them don't remember, so they started marking us as spam...
ouch, good to have that insight.
Yes! I think more people should know about this too, saving them a headache
Out-of-the-box thought, is it actually landing in Gmail's Spam, or perhaps in 'Promotion' instead?
Its spam! But we figured out why: We were going to hard on Sparkloop co-registrations. People did accept us as a "recommendation" but most of them don't remember, so they started marking us as spam...