Did you also add DMARC monitoring?
Setting the DMARC DNS record is a great start, tools like Mailhardener.com process the DMARC reports in a useful overview. Actionable insights can come up from this.
It will only work for upcoming newsletters though :)
yup! I think we found out what the problem is. We were going to hard on Sparkloop co-registrations. People did accept us as a "recommendation" but most of them don't remember, so they started marking us as spam...
Did you also add DMARC monitoring?
Setting the DMARC DNS record is a great start, tools like Mailhardener.com process the DMARC reports in a useful overview. Actionable insights can come up from this.
It will only work for upcoming newsletters though :)
yup! I think we found out what the problem is. We were going to hard on Sparkloop co-registrations. People did accept us as a "recommendation" but most of them don't remember, so they started marking us as spam...
ouch, good to have that insight.
Yes! I think more people should know about this too, saving them a headache