How to Obtain a D-U-N-S Number for Your Company at No Cost?
If you already have a Google Play Console account, you'll soon be required to obtain a D-U-N-S number from DUN & BRADSTREET and provide it to Google.
For new Google Play Console accounts, having a D-U-N-S number is mandatory, and you can't complete the registration process without it.
Initially, I visited the DUN & BRADSTREET website to understand how to acquire this number. In the United States, the process to get the number appears straightforward. However, for companies based in other countries, like France, the process directs you to a local partner, Altares.
Upon contacting Altares, they claim that obtaining the number is free, but there is an administrative fee required to access it, which I find crazy.
It's advertised as free, yet there's a fee involved. So, you end up paying for a number that a third party (Google, which already takes a significant portion of your revenue) requires, and not you personally.
Have you had a similar experience? Did you manage to get your company's D-U-N-S number without any cost?