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 Question
Asked

How to handle all my personal brand and social media presence?

I've being +10 years in this online world with different projects and services. 

Situation


We can say that there are "2 different Ibon" and starting a 3rd one.

WordPress Ibon
In 2013, I started creating sites with WordPress. I founded "WordPress Bilbao", organized Meetups and WordCamps (even WordCamp Europe), gave talks, workshops, mentor, etc.

Inside that role, I created TrincheraWP platform (Spanish). A place to learn about WordPress, development, design, marketing, entrepreneurship, etc.

The plan is to leave TrincheraWP as a Spanish learning platform and create TrincheraDEV for English courses and content.

PROductivity Ibon
Because of how I handled everything, in 2018 people started asking me how to manage their projects and agencies. So I started giving talks and, in 2020, started my Productivity Consulting services.

Inside that role, I created a PROductivity platform (Spanish). A place with courses, templates and a community.

Also, the PROmium Consulting agency and its website. I work with big companies with consultancies and workshops

Maker Ibon
I like all the "solopreneur" vive creating and launching projects. I launched PROlinks and I'm developing WPFast.

Platforms


Now:
YouTube » Trinchera WP (Spanish)
Twitch » Trinchera WP (Spanish)
Web » Trinchera WP (Spanish)

YouTube » PROductividad (Spanish)
Twitch » PROductividad (Spanish)
Web » PROductividad (Spanish)

Twitter » ibonazkoitia (Spanish switching to English)
LinkedIn » Ibon Azkoitia (Spanish)

Idea:
YouTube » Trinchera WP (Spanish development content)
Web » Trinchera WP (Spanish development courses)

Web » Trinchera DEV (English development courses)

YouTube » PROductividad (Spanish productivity content)
Web » PROductividad (Spanish productivity courses and resources)

LinkedIn » Ibon Azkoitia (Spanish productivity related)

Mastermind with you:


- I want to start creating content in English. This would help me to spread my word, reach new "markets" and, of course, let me improve my English skills

- I'm thinking I should just use my Twitter account in English and share all my "Project Creator Ibon" journey

- I like to create and share how I do things. In this case, I would have two parts to share:
  - How to entrepreneur with the agency, etc.
  - Build In Public all my projects, transparency, live development, etc.

I think I should forget the "agency" part, when sharing content outside LinkedIn, and just center on the development/buildinpublic thing

Maybe leave like this:

- Ibon Azkoitia (Maker):
  - Twitter
  - Twitch (Live development and entrepreneur strategic)
  - ¿Web?

- Trinchera WP (Spanish)
  - YouTube (Videos, tricks, etc.)
  - Web (Course platform)

- Trinchera DEV (English)
  - Web (Course platform)

- PROductividad (Spanish)
  - YouTube (Videos, trics, news)
  - Web (Course platform)

- PROmium Agency (Spanish)
  - Web

- Projects like PROlinks and WPFast:
  - Web (English)

- -
In the future, if maker projects evolve, and they give me enough money, I could leave behind the "Productivity Ibon". But now It gives me money and I like it.

Thanks for reading and your possible answers!

Ibon Azkoitia
PRO
@ibonazkoitia

👋 Join WIP to participate

Nik Spyratos
@nikspyratos

It sounds like you really have this well thought out and planned already.

Personally my only concern here would be trying to grow two new brands in English at the same time between all the other ongoing projects.

One reason that build in public is generally one way to grow a maker brand, is that it's hard to constantly come up with content while you're also actually doing the making part. So, perhaps stick with Maker Ibon being like your daily log of whatever you're working on. That gives you one clear thing to talk about on that side, and you would always have something to post since you're always going to be working on something.

 Reply

Hi @nikspyratos, you are right.

The main differences could be the "livestreaming" that it's just me creating, sharing, and talking (even now, I'm live on Twitch reading and answering this in my Twitch Channel (Ibon Maker) » twitch.tv/ibonazkoitia)

In that channel, as I would be doing all the maker part, there would be a lot of content because of the development of the projects (PROlinks, WPFast, TDEV, etc.)

For the Trinchera DEV project, it would be just a website with the courses with a yearly membership of just 99 €/year. No thinking on doing a blog, YT channel in English, or other kind of content. It will be just a repository and will be shared in the Twitch Streams. Also, those courses would be uploaded to Udemy.

Taking that in account, the plan is to create content in Spanish for the YT channels of PROductivity and Trinchera WP. And, create livestreaming in English in my Twitch Account.

As I do courses in Spanish for Trinchera WP, I also create them in English for Trinchera DEV.

Thank you very much for your answer!

 Reply