Free trial or Refund the first days?

Question

Hey there 👋

I am planning to add a pre-launch subscription plan to https://www.buildpublic.app and give the waiting list users a discount.

I am debating between offering a Free trial or a Full refund for the first days of the subscription.

Which option is better? And how many days should I offer a Free trial/Full refund? 🤔

Thanks in advance 😄

Alejandro Vivanco · Accepted Answer

Tweet Hunter uses a 7-day free trial + 30 money back guarantee. 7-14 days is more than fair.

Do you expect to have a free tier at some point? For your type of product I'd probably envision wanting for users to use the tool and see the long term benefits of it; so I would want them to try it for as long as they need, to hopefully convert them at some point. I'd obviously limit the features for the free plan (e.g. No AI responses, 5 latest engagements are visible, 3 updates per week)

For example, WIP uses a max of 3 projects on the free plan. Once you get going, you pay if you want to use more than 3.

Ramon Morcillo · Answer

Hey Alejandro thanks for your feedback. As it is a pre launch subscription we didn't think about a free plan for now, but will consider it in the future 😄

Hugo Penna · Answer

Hey @reymon359 
What do you want more badly in this launch?
People using it or making more money immedialtely?

Free will always get more people signing up, but most would be just curious.
If you ask for upfront payment, most of curious folks will skip and the ones who sign up will be more interested and engaged with you solution.

So I think it depends a lot on your main objective with the launch.

Ramon Morcillo · Answer

Hey @hugopenna

As we want more users atm we will implement the free one at least for now.

Maybe in the future move to the second one.

Thanks for your insight!

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Free trial or Refund the first days?

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