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Asking for input about how you deal with new releases

To get a better understanding of our potential market I'm curious who here is distributing applications outside an app store. How are you dealing with updates in general? How does your infrastructure look like? How many users/downloads you have....

I collected some questions in this Google Form: https://goo.gl/forms/r1u6hXtEQ6mViflI3

If you could share some experiences, that would be great... and maybe we can help to make your daily business a bit easier ;)