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Tyler Barker
@tyler
Hey Ben, just my opinion, but given it's a security product and a B2B offering I think a free tier is unnecessary. It's true you have competitors who offer free but those mentioned here are all VC-funded so they're in a very different position.
A few thoughts after checking out the website:
I agree with what you've already mentioned that you should offer a longer trial. 14 days tends to be the least I've seen.
Is there any particular reason the API + Webhooks is only on the Pro plan? $100/mo for access to that seems prohibitively expensive, imho. Could broader access to that be part of how you differentiate from free competitors?
Your essentials plan is $10/mo for 10,000 MAU's, and the next plan up is $100/mo for 100,000 MAU's. That feels like a really big jump. Also, I would think any company with 50k-100k monthly active users is already starting to look pretty enterprise-y. Maybe you don't need to tie your price so directly to the number or MAUs?
If you're worried about affordability, perhaps you could have a ~$5/mo plan for some number of monthly actives as a "starter" plan or similar.
I'm no expert in this space by any means - I could be way off base with all that - but hopefully the brain dump was useful. Cool product! โ๏ธ
Thanks for this detailed response! Yes, the reason I didn't add one is precisely because I'm funding this myself and it needs to make financial sense haha. I don't have VC money to burn through. That said, a compromise could be the OSS tier I had in mind above.
- Yep, I'll plan to change the free trial to 14+ days. Probably just going to do 30.
- Ha, well, I somewhat randomly grouped features into different plans since this is my first time doing it. I was roughly thinking about what a "pro" user might want but it's possible I'm off base. The $100 was really for the extra MAUs, but maybe that's the wrong way to ask for $100 and I think you're right that API access might be critical even at 10k MAUs since that's also a lot of users.
- Yes, I've been thinking about this. Maybe it makes sense to keep the number of MAUs the same on essentials and pro and just offer different features.
Thanks again for this, very helpful and let me know if you have any other thoughts after reading my response
Hey again @tyler, just wanted to let you know that I took this feedback seriously and ended up simplifying pricing. There are now only 2 plans (standard and enterprise) and the MAU count is just 10k vs. "custom." I ended up giving standard members API access as well - I think it's important at a scale of 10k users, plus I can always rate limit the API to prevent abuse.
Let me know what you think: wip.co/todos/275202
Nice one! Keep us posted with how it goes ๐