@aleramon Note: because it's money you get (back) only if you publish. And Post is too generic if you plan on making other versions as you explained. Publish is still a bit generic, but I associate it with reading material more than Post. Blog Bounty would work for me as well.

Publish Bounty

I always ask.

As a customer, I don't give any weight to these badges because I've known startups that have lied about them.

As a product owner, I see multiple benefits to ask for it:
* talk to your users: you will always get something out of it
* turn a badge into a testimony
* turn customers into advocates: some customers will be willing to be contacted by your prospects (this may not apply to what you are selling)
* get better resources: sometimes the logo is not easily available in the best possible format for your use case
* avoid trouble: some companies are very careful about how their name is used, and your users might not like it if they discover the logo of their company when they know to be the first users there
* be nice: it's a basic courtesy, you will use their name for your benefit, be transparent

My experience is that most of the time, people will be happy and even flattered if they truly like your product. And you could end up with a sweeter deal than just a logo.

Not a landing page, but something that will help me build it later on.

The equivalent of its title/subtitle and how I will answer the question "so what is XXX?".
I also try to figure out what follow-up questions people will have (which would be the landing FAQ)

I think Apple is supposed to start any project by writing its press release? I can't find where I read that.

Whether it's this or a landing page, it's a great practice. It forces you to focus on the essence of your value proposition, be clear in your mind about what job it fulfills.

That's what I was about to suggest, I've been using Postmark for 2 years and I'm very happy with it.